- Los Angeles
- San Diego
- San Francisco
Step-by-Step Plan for Using the Internet to Go "Beyond the Want Ads"
You'll need to know as much as you can about the tasks, skills, and experiences your new employer is looking for. You'll learn more about that in Steps 2-4. For now, focus on what YOU have to offer. As you learn more about employer needs, you will pick up the best ways to present your selling points.
Your selling points are based on your performance (proven track record), experience, and training as well as on your own preferences--What do you LIKE to do? What do you do WELL? What do you want to LEARN and keep on learning?
Make sure your resume spells out your selling points so the employer doesn't have to "read between the lines" or guess. [See JobStar's Resume Section to learn more about writing a good resume for your situation.]
As you work through Steps 3 and 4, you'll begin to see more possibilities. But don't get side-tracked. Make notes of other positions and target industries that interest you--you can begin the process again using THAT focus if you later decide to re-direct your search.
You must have a focus and stick to it to even begin a Hidden Job Market search.
Examples of POSITION and target industry focus.These statements are related to the selling points in Step 1.
A. Develop a list of keywords describing the target industry:
B. Search for companies that match your focus.
Grow your list by learning more about your target industryYou may discover that your industry definition still needs more work or that you need to broaden your geographic requirements to produce a larger list of employers. No matter how long you have worked in a field, there will be new employer names to discover: start-ups, suppliers, allied businesses. Let's say our breakfast cook is stuck. He may want to investigate:
Use these sections of JobStar's Researching Companies:
Use these sections of JobStar's Using Networking Resources:
C. Select several companies to investigate in depth using JobStar's Company ResearchYou'll need to know as much as you can about the company, products, services, customers, competitors, technologies used and the challenges the company faces. Try to read between the lines to get a sense of the company's "style" or approach to its market. You'll be trying to answer two questions: Is this company a good fit for you? AND What are the employer's needs and how can I present myself to meet those needs?
Job search support groups and Career Centers can help you work your plan with other motivated job seekers. Classes and workshops will help you get "grounded" and solve problems along the way.
To get personal help with your Hidden Job Market SearchVisit JobStar's Career Centers and make plans to attend a workshop or see a counselor.